Dear ‘Gourmet’ Store Owners,
Use your imagination please! What is ‘specialty’ about stocking the same stuff that can be found in every supermarket chain? Where are the locally made, artisan products? Where are the goods that those big chains haven’t discovered and swallowed up yet? I’ll tell you where it’s not and that’s on your boring, same-old-same-old shelves. Sigh.
I used to be able to go into my fave local deli and find super duper tasty treats like game terrine and delicately herbed NSW goats cheese, fresh local ricotta and strange varieties of bread. I stepped inside, onto the classic 50s lino and into a foodie treasure trove. But gone are the days where i’m challenged to try something new or a lump of something stinky is put in front of me and the conspiratorial guy behind the counter says ‘You’ll never believe how this is made’. It’s so sad.
But it’s ok y’all, i’m not pointing out the trouble and bringing no solution…oh no! I have a solution and in a nut shell it is; USE YOUR IMAGINATION! Reach outside the box, grab the kind of lumpy looking piece of cheese that’s lurking there, hold tight and only let go when the supermarkets grab hold too. Once the supermarkets have got their teeth into your weird and delectable cheese (or butter, or cream or terrine) it’s time to say tah-tah and go searching around again to see what’s popped up just outside the box.
I know it’s so easy to simply buy from a distributor’s catalogue, to point and say ‘yes, no, yes, yes, no’ and wait for the delivery, but sadly that is what those mammoth supermarket chains are doing too. SNORESVILLE! Go to the farmer’s markets, read the foodie news, keep your eyes peeled for juicy new morsels and you too can once again wow your customers with your incredible range of absolutely sensational treats.
It’s a big job, that’s for certain, but I know where you can start - Pepe Saya produces a scrumptious range of fermented dairy products all packaged and ready for your shelves…have you seen the Ghee, the mascarpone and creme fraiche? De-licious and just waiting for you and your newly invigorated shelves.
Go on, step outside the box.
Written on behalf of Pepe Saya by Bliss Boaden - instagram @hellomissbliss